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 Catalina/Capri 25/250 Sailor's Forums
 General Sailing Forum
 Latitudes and Attitudes Mag is now free online.		  New Topic  Topic Locked
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djn
Master Marine Consultant

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USA
1561 Posts
Initially Posted - 12/30/2007 :  20:26:50  Show Profile
http://www.latsandatts.net/magazine/onlineRelease.php is now available online for free. You can save each issue to your hard drive for viewing offline. Here's Bob Bitchin's answer to someone on their forum who asked the question; "Why would someone pay for a subscription to the magazine if it is available for free online."

"A very astute observation about why would you buy a subscription if it's free on-line.
The answer is, you don't have to. But I know that when I want to relax, I turn off my computer so I can sit back and enjoy a good magazine. I know that this will affect our print circulation, but with the cost of paper, freight, printing and even ink tripling this is an alternative.
I also think that, since the mag will be free, a few hundred thousand more people will start reading the mag. Then the 20% or so that prefer to sit back and enjoy their magazine every once and awhile will subscribe.
There is a big difference between how you "sit forward" to read a computer and "sit back" to read a magazine. I am counting on the fact that a lot of folks prefer to sit back.
Lastly, since we are able to actually count how many people will be reading each page, this will enable us to raise our advertising rates, hopefully covering the costs of lost subscription revenue. We will see.
Yes, I am taking a big chance doing this. But what the heck. If I go broke I can always go cruising on a smaller boat!"
Dennis
No Boat
S.E. Michigan
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jerlim
Master Marine Consultant

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USA
1484 Posts
Response Posted - 12/30/2007 :  20:45:20  Show Profile
Bob is most likely completely accurate in his insight - gotta hand it to him. Reminds me of the old days when the 'Dead' would encourage people to record their concerts...it aided their album sales.
Edited by - jerlim on 12/30/2007 20:47:03
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Nautiduck
Master Marine Consultant

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USA
3704 Posts
Response Posted - 12/30/2007 :  21:25:52  Show Profile
I went to the web site and ended up subscribing. His tactic worked! I like to read sailing magazines and have wanted to try L&A out. If you don't like the first magazine you get then you send the invoice back marked "cancel" and you don't pay a thing.

My favorite mags:

Practical Sailor
Sail
Pacific Yachting
BoatUS (OK, not a "real" magazine but I enjoy it)

What are your favorites??
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John Russell
Master Marine Consultant

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USA
3444 Posts
Response Posted - 12/30/2007 :  21:39:07  Show Profile
I like Lats & Atts while "sitting back". I just recently renewed. Although, online will make slow days at work pass faster.

I hope this isn't the beginning of the end for the mag.
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Tradewind
Admiral

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USA
531 Posts
Response Posted - 12/31/2007 :  09:36:08  Show Profile
I've had a subscription since issue #3, I prefer to lay back on the boat and enjoy the mag.
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Alan Clark
Captain

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406 Posts
Response Posted - 01/04/2008 :  22:29:17  Show Profile
I only read it for the articles..The pictures in the center have NOTHING to do with me reading it.. :)
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Nautiduck
Master Marine Consultant

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USA
3704 Posts
Response Posted - 01/04/2008 :  23:01:32  Show Profile
Alan, thanks for the tip. Interesting coconut bikini top on page 68.
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Dave Bristle
Master Marine Consultant

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Djibouti
10005 Posts
Response Posted - 01/05/2008 :  10:30:57  Show Profile
...and a new definition of "rail meat"... The New York Times tried charging for the more popular columnists online, and after a brief period, dropped it. I think they proved what Bob suspects.
Edited by - Dave Bristle on 01/05/2008 10:36:05
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Notice: The advice given on this site is based upon individual or quoted experience, yours may differ.
The Officers, Staff and members of this site only provide information based upon the concept that anyone utilizing this information does so at their own risk and holds harmless all contributors to this site.